Latest Trends In Digital Marketing

WHAT DO YOU UNDERSTAND BY DIGITAL MARKETING TRENDS?

Generally trend means a general direction in which something is developing or changing or we can say that it is a fashion in which everyone wants to indulge themselves whether it is of clothes, accessories, smartphones, digital payments, etc.

Digital marketing trends means development in advertising delivered through digital channels. Channels like mobile applications, social media, email, web applications, websites, search engines, or any new digital channel.

 Latest digital marketing trends are:-

1. Voice Search : Now a days people often use voice search instead of typing their queries in search bar. Presently consumers are buying smart speaker and smart speakers are trending in markets.Voice Search is more challenging but it has also exciting opportunities.

2. Focus on Customer Retention, Loyalty : Loyal customers helps in increasing the goodwill & awareness of your brand as they will talk about your products and brand with their family & friends.

3. Chatbots : Chatbots plays an important role in digital marketing. This AI based technology uses instant messaging to chat in real time, day or night, with your customers or site visitors.

4.Social Commerce : It refers to buying products directly through social media posts or ads-you don't need to leave the site or app.

5. Vlogging : Video marketing continues to rise, we will likely to see more subcategories like vlogs emerge. Now video blogs are more popular than ever, like on YouTube, Instagram Stories and snapchat, & many more platforms.

6. Content should be interactive : Content Marketing will shift its focus to give the people what thy want. Quizzes, AR/VR, 360-degree video, & polls are just a few examples of interactive content. This type of content is new & it gives visitors a reason to stay on the page.

7. Podcast : Now a days podcast is also in trend as people prefer listening the content instead of reading it. A podcast is an episodic series of digital audio files that a user can download in order to listen.

8. Long Content :  Shorter posts won’t get you anywhere – with Google or your audience. Typically, posts that are at least three thousand words long attract the most traffic, as they offer readers an in-depth exploration of topics. Long-form content allows content creators to establish themselves as an expert on a subject and gives them more scope for targeting keywords.

9. Personalize your marketing : You need to personalize your marketing – and it means personalized content, products, emails and more.When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles.

10. Social Messaging Apps : Social messaging apps can be very useful in sending messages to customers directly, as they allow customization and add value to the user experience. In addition, people expect businesses to have a presence on messaging apps because it’s a direct and easy way to convey your messages to them.