DEFINITION OF DIGITAL MARKETING
If you're wondering that what digital marketing is… it is an advertising delivered through digital channels. Channels like mobile applications, social media, email, web applications, websites, search engines, or any new digital channel.
or in simple words we can say that
Digital marketing can be in any form of marketing products or services that involves electronic devices.
Digital marketing can be done online and offline.
Online marketing can be done through:-
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
Offline marketing can be done through:-
1. Radio Marketing
2. TV Marketing
3. Phone/Smartphone Marketing
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